Consultant & FreelanceNew York, December 1998 - October 1999
A chance to experiment, to challenge myself, and to keep learning with these clients:
- Johnny Rockets®
- Jad Abumrab
- Exit 13 Productions
- Iridium® with APL Digital
- Targus® with <kpe>
- Dr. Katz
My first freelance client - Johnny Rockets
This was an exciting moment—I was a designer just launching a freelancing career and an agency trusted me with one of their clients that had an international presence. Working with my animation and illustration experience, I practiced how a brand could be communicated by these elements. At this time a site would have a "splash" or introduction screen setting the site mood; more often this screen would be animated with a "Skip Intro" button. The splash screen provided cues to many different interface elements and the 50's retro feeling the founder had for this establishment.
In this experiment, I broke the expectation for the main navigation. Each layout had a different navigation render designed to fit the content design. The aesthetic consequence provided a visually nice experience with a usability had a steep timeline. In addition, I suggested that the food menu be presented the same way as a patron would experience it within the restaurant; the menu would be rendered with stylized browser-rendered text accented by images. The final production was a large, heavy table that had a few flaws such as keeping the format together within all browsers specifications and costly menu updates. Overall, it turned out to be a site design and style that lasted until April 2003.
The Splash landing was a trend designed to be a brand experience introduction providing no specific information other than remarking a book or magazine cover. This production was animated with buzzing moths around the foreground streetlamp and a car driving up to park in the empty spot.
Scope® Animated E-cards
This image was my RFP submission awarding me the project to illustrate, storyboard, and provide some animation production for a popular mouthwash.
A visitor could send someone a personalized digital card with a romantic tone resulting in a successful chance meeting only a fresh breath could guarantee. The card could be one of three stories told with two of four characters based on the sender's first and second characters and which story.
Characters Round 1
Chat Room Story
A Dog Walk in the Park
Love Collides on the Slopes
More Scope® Animated E-cards
Continued the dynamic animation story renders with two additional characters to celebrate Mother's Day.
And Even More Scope® Animated E-cards
This dynamic animation render developed later in the year with more mature characters in only one story.
Character Round 1
Two illustrations provided to YaYa agency for their own client pitch.
Branding and UI for a service providing private web browsing.
A cover illustration for a folklore translated into English by Jad Abumrad; the book was not published. Tight sketch and final production.
Provided UI templates for a ShowTime series.
Wallpapers or desktops
A poster illustration for an Off-Broadway musical, Swan —a fictionalized romance based on a true individual name Henrietta Swan Leavitt, an American astronomer.