kpe - Art DirectorNew York, November 1999 - October 2001
RFP concept designer.
Aligned online marketing messaging and designs with goals and brand.
Ensured quality development and production.
Mentored designers to hone their skills within the interactive medium as well as design itself.
Valence : Internal Experiment Environment
Once a quarter an art director would have the opportunity to lead a team of designers, production artists, and programmers to develop an edition of stories, experiments or any other output based on a self-designed theme. With this case, I concentrated on a phrase I read regarding punctuation and existential consideration -- "that that is is." As the edition's art director, I had the opportunity to lead the theme with a visual port to the other exercises. This is a snapshot of something that exists as it is.
Designed storyboards based on scripts and creative direction provided by an outside vendor; developed and illustrated most characters and backgrounds; collaborated with a small team of illustrators and animators for the three comedic shorts and the game.
Each story delivered at intervals for a prolonged campaign ending with a fun game.
The game expands the characters from the first story into an interactive confrontation. The goal is to pin Clippy to the wall. I cannot take credit for this project as it was art directed and developed by another team while maintaining the story brand; I thought this would be a fun piece to include and experience.
Brand development and site assets; character and animation development.
Chat Application Interface
This homescreen template illustrates the main navigation rollover states and the animated download button.
Developed and animated characters and layout based on approved illustrated story concept rather than a sterile application walk-through; mixed the soundtrack with purchased music clips.
Essence Pitch Design
Comedy Central Site Templates
CosmoGirl Site Pitch
This concept shot for the then-blue sky development. Each square or block of squares would be a separate dynamic content to present an interactive poll, articles, advertisement, promotions, and other content edited by the site editor's through a custom built content management tool. The idea was inspired by the magazine layout and a reflection of an interactive space.
iO Television Program Guide Interface Pitch
An RFP design working with the television technology of that day. Note that it is not in the 16:9 HD proportion but the old 4:3 NTSC format.
National Geographic Pitch
An animated response using assets provided by the client in the RFP.
Optimum Online Pitch
An RFP portal design for Optimum customers. The response was to work similar to what Yahoo had launched.
Sony E-Shop Pitch
Two template considerations : Home and Product
Second round that combined several concepts
Sony Content Hub Online Pitch
Success with the other Sony projects, we were asked to develop their ecommerce site. To get the pitch in a mood, I provided an illustration for the deck cover.